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The Guava Tree Strategies Blog

Practical fundraising strategy and instruction for nonprofit leaders.

Nonprofits Can’t Afford to Skip Professional Development

Professional development is one of the first things nonprofits cut when budgets get tight. But investing in your staff doesn’t have to mean expensive conferences or trainings. Learn why professional development is a retention strategy, how to build a culture of learning on a limited budget, and why you can’t expect employees to have skills you aren’t willing to invest in developing.

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Year-End Giving, Nonprofit Fundraising, Email Fundraising Christina Martin Kenny Year-End Giving, Nonprofit Fundraising, Email Fundraising Christina Martin Kenny

6 Steps to Build Your Year-End Giving Campaign Now

Six steps to build your year-end giving campaign before the November rush hits: get your systems ready, segment your list, build stewardship into the plan, map your schedule, write your appeals, and set up your thank-yous. Plus a free template to build out your own email schedule.

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Fundraising Strategy, Services, Nonprofit Leadership Christina Martin Kenny Fundraising Strategy, Services, Nonprofit Leadership Christina Martin Kenny

What Is Fractional Fundraising? A Look at Working with a Fractional Fundraiser

Fractional Fundraising has become a buzz word in some circles but a lot of nonprofits have never heard the term – and don’t know it’s an option. Here’s an inside look at what fractional fundraising is, when it makes sense for your organization, and exactly what it’s like to work with Guava Tree Strategies.

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Fundraising Strategy Christina Martin Kenny Fundraising Strategy Christina Martin Kenny

The Nonprofit KPIs That Actually Predict Fundraising Success

When it comes to fundraising, most nonprofits are focused on one question, “How much did we raise?” But revenue is a lagging indicator. If that’s the only question your organization is asking at the end of the fiscal year, you're missing the metrics that actually predict whether your fundraising program is sustainable — or whether you'll be starting from zero again next January.

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