SMART FUNDRAISING. STRONGER TEAMS. BIGGER IMPACT.
FUNDRAISING STRATEGIES FOR NONPROFITS READY TO SHIFT FROM SURVIVAL TO SUSTAINABLE
Your nonprofit needs more than passion. If you feel like you’re constantly fundraising and not seeing any traction, like you’re starting every fiscal year from zero, and struggling to hire or keep fundraising staff, you’re not alone. But it doesn’t have to be that way.
Your Mission is Growing.
Your Fundraising Should Be Too.
Your nonprofit is at a tipping point. You’ve grown enough to feel pressure to stabilize your revenue and team - but not enough to have real fundraising infrastructure in place. There’s no culture of philanthropy and you’re not exactly sure how to build one. You’ve either had high turnover on your team or have a team that you know is juggling too much.
And your Board? They care, but they’re not sure how to help - and you aren’t either (because let’s be real, planning a gala is the last thing you want to do).
Hi! I’m Christina.
I help nonprofits move beyond survival mode by building sustainable fundraising strategies and strong teams so they can focus less on the money and more on the mission.
I started Guava Tree Strategies because I know what it’s like to work at an organization with big dreams and too few resources, and I know how frustrating it can be to keep pushing without a real plan.
There’s a lot of advice out there - “diversify your revenue,” “act like a business,” “build a culture of philanthropy.” But none of that matters if it’s not grounded in your organization’s reality. You don’t need more advice - you need a sustainable fundraising strategy and a partner who gets it.
MEET THE FUNDRAISING STRATEGIST
I Help Nonprofits Build Sustainable Revenue and Strong, Supported Teams
Because you can’t build impact if your funding - and your team - aren’t build to last.
01 The Fundraising Blueprint
For organizations ready to build a comprehensive fundraising plan, we’ll assess your current fundraising efforts to determine where to prioritize for stability and growth - and I’ll work alongside your organization to put that into place.
02 Fundraising Team & Board Alignment
High staff turnover, unclear roles, and a disengaged Board aren’t just frustrating - they're barriers to real growth. Whether you’re building your team or getting your Board aligned, I’ll help you strengthen the people behind your mission.
03 Strategic Sounding Board
Need clarity on a specific challenge? In this 1:1 session, we’ll work through the fundraising issue that’s keeping you stuck - like growing individual giving, restructuring a role, or resetting Board expectations. You’ll walk away with clear direction and actionable next steps.
Client Love
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“Christina is a results-driven, strategic, and highly skilled fundraising expert, and I highly recommend her to any organization looking to increase revenue, engage donors, and build long-term sustainability.”
-Erin Hughes, Executive Director, Solidarity Engineering
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Christina Baal Testimonial
FREE HIRING GUIDE
Hiring On Your Fundraising Team?
Your last fundraiser just gave their two weeks’ notice and you need to fill their position - stat. Or maybe you finally have the budget to hire someone to get your fundraising in order. Before you do a quick search or ask your favorite AI chatbot for a job description, let’s take a minute.
Download my FREE guide: 6 Things to Consider Before You Hire Your Next Fundraiser for practical tips and a helpful worksheet to guide you in making sure your next hire is your best hire.
THE LATEST
The Guava Tree Blog
Whether you’re looking to streamline your stewardship, launch your next fundraising campaign, or hire your next fundraiser, The Guava Tree Blog has something for you.
FUND YOUR MISSION. KEEP YOUR PEOPLE.
GROW WITH INTENTION.
It might sound like a fantasy but you can have a fundraising strategy that works, a team that stays, and a culture that supports both.
Because when your revenue plan reflects your capacity, your hires are intentional, and your team feels supported — fundraising gets a lot easier.